AJIO presents a gorgeous collection of contemporary ethnic wear for women from Soch, a popular brand that offers a range of ladies’ kurtas, kurtis and tunics featuring traditional motifs and prints, but infused with a touch of new-age designs that make them a favourite among Indian women. You’ll find a wide range of ethnic kurtis and fusion kurtas, including those with block prints, pin tucks, geometric prints and embroidery in an array of colours and styles. They are perfect for pairing with straight trousers, palazzo pants and ethnic skirts.
A touch of the traditional
Whether you want to dress traditional for work or need a pretty casual kurta to spruce up the collection of Indian clothes in your wardrobe, the designs from Soch on AJIO will have something that catches your eye. You can take your pick from a simple black-and-white printed straight kurta, a red high-low kurta with pin tucks, printed cotton kurtas or a straight kurta with embroidery, among other styles. Choose from sleeveless, long-sleeved, Mandarin collar, roll-up tabs as well as several other designs.
Charming contemporary kurtis
Ethnic kurtis are the perfect fusion wear for Indian women as they beautifully blend the elegance of a flowing kurta with the smart style of a long-sleeved shirt. The amazing collection from Soch features a variety of colours and styles, including straight kurtis with contrast printed sleeves, plain long-sleeved kurtis with button placket, kurti with contrast roll-up tab and geometric print kurtis.
Smart and stylish tunics with ethnic details
Soch’s collection on AJIO also includes tunics embellished with ethnic details that transform them from standard western wear to funky fusion clothing. Choose from styles such as a simple long-sleeved tunic with button plackets and a striking block print, all-over print, abstract print and shirt-style tunics with traditional prints.
Browse through the ethnic collection from Soch to pick favourite styles that you can mix and match to create the perfect look.