A collection of the labours of love by artisans across all corners of India and the world, united by a unanimous love for fashion.



Are you a fan of the gorgeous ethnic crafts that one finds in the villages of India, whether it’s the fashion jewellery such as chunky tribal necklaces or beautiful block printed textiles? Well, now you don’t have to travel to the villages to find them. AJIO brings it to your doorstep! Whether it’s the lovely Ajrak hand block prints from Kutch or classy silk sarees from Karnataka, you’ll find what you are looking for. From elegant embroidered shawls, embellished juttis, handcrafted costume jewellery and zari work sarees, you can browse through the Indie collection online to shop to your heart’s content from the comfort of your armchair.

Sensational sarees

Every woman needs a few sarees in her wardrobe, whether it’s crisp cotton for a casual event or a rich silk for a special occasion. There’s no denying the gracefulness and glamour that a saree portrays. The Indie collection on AJIO has a diverse range for you, from Kalamkari print to Kerala kasavu cotton sarees, art silk sarees with woven buti and handwoven cotton silk saree with zari borders.

Traditional footwear

When you are dressing in ethnic wear, you may as well carry the look to your feet with stunning handcrafted women’s shoes. Featured on our Indie collection you’ll find handcrafted leather morjaris with mirror work, simple handmade kolhapuri chappals, Rajasthani embroidered juttis, Kutch cutwork chappals, embroidered ladies chappals, hand painted shantiniketan leather chappals and a whole lot more from almost every corner of the country. They are perfect for pairing with kurta suit sets, sarees or long skirts.

Beautiful blouses

If you believe that a blouse makes a saree, then you’ll love the trendy collection of readymade blouses on AJIO. You’ll find gorgeous printed blouses as well as solid colours in an array of styles, or if you prefer to wear custom-tailored blouses, pick lovely saree blouse fabric. From Kalamkari print cotton blouses and handwoven Chanderi silk blouses to south cotton checked or banarasi brocade fabric, you’ll find a saree blouse design that grabs your attention.

Exquisite jewellery

Ethnic fashion jewellery is perfect for accessorizing your Indian clothes or for adding uniqueness to western or fusion fashion. With the affordable range of ethnic jewellery on our Indie collection, you can mix and match to your heart’s content. From vintage antique tribal hair clips, gold plated costume rings, adjustable beaded cuff bracelets, glass beaded collar necklaces and brass filigree hoop earrings, you’ll find a piece that suits your style.

AJIO’s handpicked Indie collection will make you feel proud of being Indian!