PLUM is an Indian brand creating a fresh approach to personal care. Its nourishing plum body lotion hydrates deeply while leaving skin smooth and vibrant. For those seeking a splash of charm, the bold plum lipstick adds energy and confidence without fuss. Each product combines natural ingredients and innovative textures, making simple routines feel lively and cared for. With PLUM, daily skincare and makeup become seamless, exciting choices that highlight care and personality.

Plum Face Wash That Refreshes Skin Gently

Plum Face Wash delivers a thorough cleanse that removes impurities while keeping the skin calm and comfortable. Formulated with natural extracts, it supports hydration and maintains the skin’s softness without over-drying. The formula encourages a balanced feeling, leaving the face feeling refreshed and healthy. Regular use promotes smoother skin and a clear surface, while its lightweight consistency makes it easy to rinse off. This wash is designed for a clean complexion.

Plum Shampoo Nourishing Hair from Root to Tip

Plum Shampoo helps hair feel stronger and more manageable through a blend of botanical ingredients that target the scalp and strands. It works to reduce signs of dryness while maintaining hair’s inherent vitality. The gentle formula cleanses thoroughly while bringing out a healthy shine. Hair feels soft and moves freely, looking vibrant and full of life. Continued use promotes hair that stays smooth, lively, and well-nourished, leaving strands with a refreshed, revitalised appearance.

Plum Moisturisers Hydrate and Replenish Skin Completely

Plum Moisturisers provide deep hydration that replenishes moisture levels while keeping the skin supple and nourished. Enriched with plant-based ingredients, they absorb easily and maintain comfort throughout the day. The formula supports the skin’s natural barrier and leaves it feeling refreshed and plump. These moisturisers are made to integrate seamlessly into a skincare routine, helping skin retain softness, reducing roughness, and maintaining an overall hydrated, balanced look without feeling sticky or heavy.

Plum Liners And Kajals Define Eyes Smoothly

Plum Liners and Kajals offer precise application to enhance the eyes with intensity and subtle definition. Formulated for smooth glide, they deliver clear lines that hold shape without smudging excessively. These products balance richness and ease of application while providing an expressive, polished look. Their textures adapt well to different techniques, helping users highlight eyes effortlessly. With careful formulation, Plum’s liners and kajals ensure consistency, depth, and a touch of elegance for every application.

Plum Serum Boosts Radiance and Revives Skin

Plum Serum helps refresh the face while improving its overall texture and vibrancy. The nourishing blend in plum vitamin C serum enhances brightness and reduces the appearance of uneven tones. Lightweight and easily absorbed, it integrates smoothly into skincare routines without residue. Over time, the serum encourages a smoother, more luminous complexion. Its gentle composition leaves skin feeling revitalised and soft, giving the face a healthy, vibrant glow that complements any daily care regimen.

To Wrap Up

PLUM delivers effective personal care with thoughtful formulations. The refreshing plum toner helps revitalise the skin, while the gentle cleanse of plum body wash leaves a sense of nourishment and comfort. Each product brings a noticeable improvement in care, making the routine feel purposeful. Explore these essentials on AJIO to experience PLUM’s approach and enhance your skincare collection with products you can trust.